Work with agencies and clients to develop and write web content, speeches, training programs, video/film scripts, infomercials, proposals, audio programs, multi-media scripts, brochures, packaging, catalogs, direct mail, press releases, newsletters and promotional material. Clients include: Shaklee, Adobe, Clorox, Pottery Barn, Visa, William-Sonoma, Gap, Del Monte, Hewlett-Packard, Coldwell Banker, Super 8, Citibank, Wells Fargo, Nestle, Chevron, Charles Schwab, Oracle, Foster Farms, Sun Maid, 24 Hour Fitness, Intel, Super Cuts, Genentech, Toastmasters, Bayer.
Planned and managed all marketing programs including national advertising, collateral, web interface, events, and PR for Internet start-up serving the mortgage broker community.
Provided scripting and overall creative direction, from concept through production, for video, audio, multi-media, print, film and live performance programs. In charge of writing and producing PowerPoint presentations, videos, speeches, catalogs, audio programs, brochures,. Clients included: Hewlett-Packard, Volvo, Anheuser-Busch, Hanes, Taco Bell, Merle Norman Cosmetics, Redken, Clorox, Levis, Apple and Jafra Cosmetics.
Planned and managed all sales promotion programs, collateral materials, field and customer communications for national direct sales force of 15,000. Directed the planning, writing, printing and distribution of two monthly publications and one bi-weekly newsletter. Also coordinated publicity activities with press, senior management and field.
Responsible for managing the production of promotional material and other creative and publicity programs for 125 branch offices and all home office departments of national mortgage lender. Coordinated project execution with local agencies.
Responsible for writing and designing layouts for brochures, catalogs, speeches, newsletters, presentations, direct mail, publicity as well as coordinating their production with designers, photographers and printers.